1. Microsoft put “Solitaire” and “Minesweeper” in early versions of Windows to teach people how to use the mouse and click.
2. When Facebook was developing the Like button, the engineers all wanted it to be called the AWESOME button. Mark Zuckerberg vetoed that.
3. Grocery stores sell a total of $5.5 billion worth of “impulse buy” items in the checkout line every single year.