Disney has officially launched its password and account-sharing crackdown, rolling out what it is calling its “paid sharing program” to users in the U.S. and in many regions around the world this week.
The company had teased the changes in earnings calls earlier this year, but with the launch, it now has an official policy and plan in place to try and migrate users who are sharing accounts to their own subscriptions.
The paid sharing program has a couple of options for users, per a blog post published Wednesday: People sharing an account with someone outside their household can add that person as an “Extra Member” for $6.99 per month for Disney+ Basic, or $9.99 for Disney+ Premium, both discounts to the normal retail price. Only one Extra Member will be allowed per account, and it is not available as part of the Disney Bundle.
