A new study has found a majority of American men are self-conscious about how they smell.
The poll of 2,000 US millennial men found 72% of men are anxious about how their body smells on any typical day.
Body odor was found to be a heavy weight on men’s minds: 52% worry they have body odor and aren’t aware of it. Nearly as many (51%) have concerns they don’t know how to fix their body odor. Still, 59% said they’d want someone to tell them if they have bad body odor.
The body parts men are most concerned about when it comes to odor include their armpits (71%), neck (40%), head and hair (39%), arms (30%) and hands (25%).
Meanwhile, the body parts men felt were “important” to keep smelling good included their hands (25%), chest (21%). Seven in 10 (71%) said their armpits were especially important to keep smelling good.
